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Lintz announces plans to retire from Rapid City CVB

After 28 years of service to the community and the hospitality industry, Michelle Lintz has announced her plans to retire as Executive Director of the Rapid City Convention and Visitors Bureau.  The Rapid City Chamber has launched a nation-wide search for the next leader of the CVB.             
“My role has been keeper of the vision, to lead the effort to promote and market our community as a quality destination for leisure, conventions/meetings and sporting events. The tools we use have changed through the years, but the vision has held firm.  I’m so proud to leave the organization with top industry successes, a stellar staff, and a 400%  increase in funding over the years.”

Among Lintz’s accomplishments are serving on numerous boards and committees, a co-founder and chair of the statewide South Dakota Association of Convention and Visitor Bureaus,  Past Chair of Black Hills Badlands Association, Advisory board member for the Tourism and Hospitality Management Division at BHSU, a member of the Visitor Industry Alliance, past board member of the Journey Museum,  current member of Youth and Family Services Foundation board, Rushmore Plaza Civic Center board and the Mt Rushmore Society.  Lintz is a Junior Achievement Classroom Volunteer and was a lobbyist for the tourism industry for the passage of the SD Tourism Tax in 2013. Lintz, the CVB and her board was instrumental in first bringing Roger Brooks to Rapid City in 2006 and worked with his company for two years as they gained community support and subsequently Destination Rapid City and Main Street Square was formed largely because of the generosity of Mr. Ray Hillenbrand and other downtown businesses.

CVB awards include the Governor Mickelson Great Service Award, Bruce Riley McDaniel Award for the CVB’s role in implementing a BID tax in 2006 during the state legislature for the state of South Dakota -  enabling communities to implement a BID tax which has been used for marketing and advertising efforts for Rapid City and the Black Hills. Michelle was the recipient of the Black Hills Advertising Association’s Silver Medal Award, and was awarded the top annual tourism award, the Ben Black Elk award, at the Governor’s Tourism Conference for making outstanding contributions to the state’s visitor industry.  The CVB staff also received the Excellence in Innovation in marketing at this conference.

Lintz says “I have been so privileged to work with such a talented team of people through the years and it has been such an honor and pleasure to have helped shape the successes we have had as a destination marketing organization.  I will miss the industry and the working relationships that have been made but I will especially the Chamber and CVB staffs and the work they do! ”.

The Rapid City CVB is a division of the Rapid City Area Chamber of Commerce. The CVB’s mission is to market the Rapid City area as a convention and leisure destination and to promote economic growth that will enhance the area for visitors and residents.

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