VIP Club

RC Chamber names new CVB head

The Rapid City Chamber of Commerce has announced Julie Schmitz Jensen as the new Executive Director of the Rapid City Convention and Visitors Bureau.  Jensen replaces Michelle Lintz, who has retired after 28 years with the Bureau.

According to Linda Rabe, President of the Rapid City Area Chamber of Commerce, “After conducting a nationwide search, I am thrilled to say that Julie Jensen was hired back to head up our Convention & Visitors Bureau.    She has the leadership qualities and experience, as well as a deep commitment to our community and region that gave her the edge over the other candidates from across the country.” 

Jensen takes the helm of the Bureau after an interesting turn of events.  Jensen is returning to the bureau after an 18 year hiatus.  She previously held the position of Executive Director of the Convention and Visitors Bureau from 1983-1996.  Jensen left the Bureau at that time to raise her three children.  Jensen was excited for the opportunity to return to the Bureau and had this to say about her new position.  “I couldn’t be more thrilled and honored to be returning to the Rapid City CVB.  Michelle Lintz has left such an amazing organization and staff, which is making this transition seamless.  I look forward to carrying on and growing our visitor industry.  We are going to be doing BIG THINGS!”

Jensen has extensive experience within the tourism marketing industry.  In addition to her previous role with the Rapid City Convention and Visitors Bureau, Jensen worked at the Sioux Falls Convention and Visitors Bureau and served as the Tourism Department Liaison for the South Dakota Governor’s Office.

The Rapid City Convention and Visitors Bureau is a division of the Rapid City Area Chamber of Commerce. The CVB’s mission is to market the Rapid City area as a convention and leisure destination and to promote economic growth that will enhance the area for visitors and residents. 
Filed Under :
Topics : Business_Finance
Location : Rapid City
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