Feds seek breakup of Altria-Juul deal on antitrust grounds

juul-altria-competition

FILE - In this Dec. 20, 2018, file photo Juul products are displayed at a smoke shop in New York. The Federal Trade Commission on Wednesday, April 1, 2020, sued to break up the multibillion-dollar partnership between tobacco giant Altria and e-cigarette startup Juul Labs. In a legal filing Wednesday, the watchdog agency said the financial and business dealings between the companies amounted to an agreement not to compete.(AP Photo/Seth Wenig, File)

juul-altria-competition

WASHINGTON (AP) — The Federal Trade Commission on Wednesday sued to break up the multibillion-dollar partnership between tobacco giant Altria and e-cigarette startup Juul Labs. In a legal filing Wednesday, the watchdog agency said the financial and business dealings between the companies amounted to an agreement not to compete. Marlboro-cigarette maker Altria initially competed against Juul in the vaping market. But in late 2018, the company pulled its e-cigarettes and purchased a one-third stake in Juul at the cost of nearly $13 billion. The legal complaint alleges that the agreement violated U.S. antitrust laws.