Virus upends tourism marketing, sparks idea of ‘safecations’

victoria-faughnan-evelyn-faughnan

FILE - In this May 22, 2020, file photo, Victoria Faughnan, right, and Evelyn Faughnan, play in the surf in Virginia Beach, Va., the day the state reopened the beachfront during the coronavirus pandemic. The pandemic not only upended the tourism industry, but how states, cities and attractions market themselves as summer travel destinations. (AP Photo/Steve Helber, File)

victoria-faughnan-evelyn-faughnan

CONCORD, N.H. (AP) — The coronavirus has upended the way cities and states market themselves as summer travel destinations. And some tourism officials are just emerging from an especially awkward position: telling potential visitors to stay home. The effects of the pandemic can be seen on promotional websites that acknowledge the new risks of travel. An Illinois site encourages people to explore the state’s natural wonders from their sofas. Virginia’s main tourism site features a mountain range with the message “We’ll be waiting for you.” Many agencies had to scrap or halt marketing campaigns they had worked on for months.