The streets of Sturgis are already buzzing as motorcycles begin rolling in for the 85th annual Sturgis Motorcycle Rally. With attendance expected to surpass the usual 450,000 mark, city crews are working around the clock to finalize preparations for the 10 day event.
Public Works teams are juggling regular duties—like mowing parks and collecting garbage—while shifting into high gear to prep the city for the surge. One key task: setting up Main Street, including staging sponsor vehicles ahead of the iconic Clydesdales’ parade.
The biggest operational push unfolds overnight into Friday, as traffic routes are transformed before thousands more riders descend on the Black Hills. With new assignments added just days before kickoff, officials are racing to ensure Sturgis is rally-ready.
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