The South Dakota Department of Revenue reports that the 2025 Sturgis Motorcycle Rally generated $1.58 million in tax collections—a 13% increase over last year’s total of $1.4 million. The revenue includes state sales tax, tourism tax, municipal sales tax, and municipal gross receipts tax.
State sales tax accounted for the largest share, bringing in $901,513, up from $790,805 in 2024. The rally also contributed $299,619 in state tourism tax and $380,604 in municipal taxes.
Vendor participation surged this year, with 1,181 temporary vendors operating during the event—a 32% jump compared to 2024.
In the Northern Black Hills region, which includes Sturgis and nearby communities in Meade and Lawrence counties, 1,069 vendors generated $1.17 million in tax revenue, marking an 18% year-over-year increase. The Southern Black Hills—including Rapid City, Custer, Hill City, and Keystone—saw 112 vendors contribute $412,436 in tax collections.
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