With a new NFL season around the corner, the league and Nike are building off the success of last year’s “Nike x NFL Rivalries” program, a first-of-its-kind uniform and apparel collection manufactured and sold by Fanatics, which was designed to deepen the connection fans and communities have with their football teams.
For the 2026 campaign, eight new teams continue the Nike x NFL Rivalries program through distinct uniform designs created for each participating team.
The teams include teams from the AFC South – the Houston Texans, Tennessee Titans, Jacksonville Jaguars, and Indianapolis Colts – and NFC North – the Chicago Bears, Minnesota Vikings and Green Bay Packers.
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“Revealing eight new Rivalries uniforms marks the next chapter in a program that is beloved by fans across the NFL and Nike,” Taryn Hutt, vice president of club marketing for the NFL, said in a statement. “By spotlighting the launch of the AFC South and NFC North Clubs and the passionate communities behind them, we continue to capture the spirit and tradition of football’s greatest divisional rivalries.”
This program became Fanatics’ best-selling merchandise release to date, which demonstrated just how strong the fan demand was, while establishing momentum for the program’s sequel in 2026.
The teams will be debuting these Rivalries uniforms during an upcoming home game against their division rival, starting with the Colts in Week 3 against the Texans.
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Here is the full schedule for the teams this season, while a full description has been added as to how the uniforms came together:
Colts: Week 3 vs Texans, Sept. 27, 1 p.m. ET
“Amps up the classic Colts look with enhanced stripes, high-shine finishes and dark, intense tones designed to evoke power and speed. Horseshoe, iron work and anvil-inspired details keep the look rooted in Colts tradition.”
Packers: Week 5 vs Bears, Oct. 11, 4:25 p.m. ET
“Celebrates the Packers’ unique fan ownership and community connection, with stock certificate-inspired details woven into the numbers and sleeves. Vintage green and alabaster tons give the historic concept a fresh, elevated look.
Lions: Week 8 vs Vikings, Nov. 1, 1 p.m. ET
“Takes a futuristic approach to Lions identity, pairing Honolulu blue with carbon-fiber-inspired numbers that nod to the city’s automotive and racing heritage. Lion-eye shoulder details reinforce the team’s ‘Defend the Den’ mentality.”
Jaguars: Week 8 vs Colts, Nov. 1, 1 p.m. ET
“Blends Florida coastal culture with the city’s urban swagger, featuring a custom Jaguars script, jaguar-print details, chrome accents and dimensional numbers. The design celebrates DUUUVAL from the shoreline to the streets.”
Titans: Week 10 vs Jaguars, Nov. 15, 1 p.m. ET
“Blends the Titans’ Two Tone Blue heritage with Nashville’s music culture, featuring a navy base, Titans Blue accents, neon-inspired numbers and guitar/amplifier-inspired striping.”
Texans: Week 11 vs Colts, Nov. 19, 8:15 p.m. ET
“The all-white ‘iced out’ uniform celebrates H-Town culture through metallic and chrome finishes inspired by the city’s custom car scene. ‘Be Someone’ bridge-inspired numbers, street-tile patterns and street-name details bring Houston’s identity into the design.”
Vikings: Week 15 vs Lions, Dec. 20, 8:20 p.m. ET
“Draws on Viking history and the spirit of the North, pairing deep purple and ivory with carved numbers and Viking Knot-inspired details. References to the Gjallarhorn, longship and classic helmet create a look that feels both ancestral and modern.”
Bears: Week 16 vs Packers, Dec. 25, 1 p.m. ET
“Gives Bears heritage a modern update, using a midnight palette, burnt orange accents and striping inspired by classic team design and the Chicago flag. Bold orange pants and heritage details nod to George Halas and the return of the ‘Monsters of the Midway.’”
The Rivalries uniforms will be included in the team’s lineup for three years in addition to their existing alternate uniforms. And additional teams will debut their own Rivalries uniforms during the 2027 and 2028 seasons, while the eight teams from 2025 will also wear their uniforms at some point this season in a select game against a division rival.
Finally, this year’s launch features visual campaigns showcasing the new uniforms in communities where each rivalry lives. The campaigns include current players like the Lions’ Jameson Williams, Texans’ Nico Collins and Packers’ Jordan Love , while homegrown talent in those cities like rappers Big Sean, Slim Thug and Bun B, as well as country singers Gowa Gibbs and Thomas Edwards, are featured.
With each jersey date set, fans can get ahold of these new threads starting Sept. 1.
