“It’s going to be $1,” Josefina Aguirre said to a customer, pausing an interview with Fox News Digital inside her family’s Spanish Harlem meat market.
“Okay, I’m sorry. I got a couple of customers. Let’s start over,” Aguirre, a first-generation American, said. “This is me,” she added with a laugh from behind the counter where she has worked for the past 30 years.
Aguirre is among the neighborhood grocers suing New York City Mayor Zohran Mamdani over his plan to open city-backed grocery stores across all five boroughs. He says the plan will offer shoppers prices roughly 30% lower than comparable retailers. Local business owners argue it will force small local-run stores to shutter.
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“When we heard Mamdani was opening a grocery store where people are gonna save 30%, it scares us because we don’t have the money to compete,” Aguirre said.
“I mean, we are New Yorkers, we’re not scared of competition, we never have been, but when you have a grocery store coming in like this, it could take us out of business.”
One of the proposed city-backed stores is set to open next year at La Marqueta, an existing public market just two blocks from Little Mexico, the family business Aguirre’s parents opened in 1997. The city is expected to spend roughly $30 million to build the location, putting a taxpayer-backed competitor practically on Aguirre’s doorstep.
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For generations, bodegas and small grocery stores have been woven into the fabric of New York City neighborhoods, serving customers who often live just blocks away.
Aguirre said the shop, which she now runs with her two sisters, has survived the COVID-19 pandemic, rising rents and competition from big-box retailers such as a nearby Costco. But after nearly three decades in business, Aguirre fears Mamdani’s city-run grocery plan could be the setback her family cannot survive.
“If I’m selling a whole chicken for $13, and he’s giving it for $7, they’re gonna buy the $7 chicken,” Aguirre said. “Who doesn’t want a 30% discount?”
For Aguirre, the stakes extend well beyond losing customers.
“I pay my mortgage from here. I pay for my kid’s tuition. This is what I’ve been doing for over 30 years. Do I need to start over in a new career?”
Aguirre’s concerns are at the heart of a lawsuit brought by a group of New York City grocers challenging Mamdani’s plan, which would use public money and city resources to create competitors they argue private businesses cannot realistically match.
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Mamdani has committed $70 million to opening five municipal grocery stores, one in each borough, pitching the model as a way to bring down grocery bills for New Yorkers struggling with the rising cost of food. The stores would operate on city-owned property without having to pay rent or property taxes, advantages Mamdani has argued would allow them to offer lower prices.
Independent grocers argue those same taxpayer-backed advantages would leave businesses like Little Mexico competing on an uneven playing field.
Mamdani’s grocery push is also an early test of his broader socialist vision for New York, bringing government-run stores into direct competition with private businesses in a city synonymous with capitalism.
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For Aguirre, however, the fight is more personal.
“This is what my parents left us,” Aguirre said. “It’ll be sad to see us leave.”
But walking away from the business her family has spent nearly three decades building is the last outcome she wants.
“So what will happen next? The next thing would be closing our business, and we don’t want to close, we’ve been here for years,” she said.
Mamdani’s office did not respond to Fox News Digital’s request for comment.
