South Dakota’s tourism industry posted record numbers in 2025, continuing its role as a major economic engine for the state. According to an annual Tourism Economics study, the state welcomed 14.97 million visitors, up 0.38% from 2024, who spent $5.16 billion, a 1.1% increase—both all‑time highs.
Tourism Secretary James Hagen released the findings at the Governor’s Conference on Tourism in Pierre, attended by more than 500 industry members.
“Tourism supports jobs, strengthens communities, and delivers meaningful tax relief to South Dakota families,” said Governor Larry Rhoden.
Tourism accounted for 4.7% of the state’s economy in 2025. Visitor spending generated $2.3 billion in household income and supported 59,145 jobs. It also produced $406.1 million in state and local tax revenue—16.5% of all state sales tax collections. Without tourism, each South Dakota household would have paid an estimated $1,121 more in taxes.
Hagen credited the industry’s resilience amid economic uncertainty, saying demand for outdoor recreation, cultural experiences, and day‑trip travel helped drive growth. Recreation spending alone rose 4% year‑over‑year.
The full 2025 Tourism Economics report is available at SDVisit.com.
The South Dakota Department of Tourism includes Travel South Dakota and the South Dakota Arts Council and is led by Secretary Hagen.
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