More than 216,000 South Dakotans are expected to travel during the Independence Day holiday period, with the vast majority choosing to hit the road despite higher costs for gasoline, lodging and airfare.
According to AAA projections, holiday travel is expected to remain strong as families continue to prioritize summer vacations and holiday getaways. Tourism officials say South Dakota could benefit from changing travel patterns as more travelers seek affordable destinations closer to home.
The Black Hills region is expected to see increased activity this year, driven in part by national attention surrounding President Donald Trump’s planned visit to Mount Rushmore as part of the nation’s 250th anniversary celebration.
Rapid City is preparing for the influx of visitors with a five-day celebration featuring concerts, fireworks, family-friendly activities and community events.
Local tourism leaders say the combination of holiday travel, patriotic events and the Black Hills’ reputation as a summer destination is expected to provide a boost to businesses across western South Dakota during the busy holiday weekend.
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